The #1 Thing Small Businesses Get Wrong When Using Storytelling in Their Marketing
There are several mistakes brands make with their marketing campaigns. But, the one thing small businesses most often get wrong when incorporating storytelling into their social media marketing is focusing too much on the product rather than the story. Here’s why it’s a mistake:
No emotional connection. Stories are meant to evoke emotions and create a bond with the audience. If the focus is too much on the product, the narrative can come off as just another sales pitch rather than an engaging story.
Lack of relatability. People connect with people, not products. When the story centers around the product, it lacks the human element that makes a story relatable and memorable.
Too little authenticity. Authenticity builds trust. Stories that feel forced or overly promotional can appear inauthentic, turning off potential customers.
Although there are many mistakes businesses make in marketing, one does more damage than all the rest. The key is to weave the product into the narrative seamlessly, making the audience feel connected to the brand through relatable, human-centered stories. Aim to show how the product or service fits into the broader context of people's lives, solving problems or enhancing experiences.
