Types of Language Small Businesses Should Avoid Using in their Blog Posts
Small businesses should avoid using language that is overly technical, jargon-filled, hyperbolic, or clickbait-y in their blog posts. This kind of language can alienate readers and make the content seem inauthentic or untrustworthy.
Instead, small businesses should aim to use clear, concise, and genuine language that speaks directly to their target audience and addresses their needs and interests. Since this is the case, small businesses should be mindful of the language they use in their blog posts for several reasons - like the following:
To Maintain Professionalism and Credibility
Jargon and industry slang. While certain terms might be familiar within your industry, they can alienate readers outside it. Stick to clear, concise language that anyone can understand.
Hyperbole and exaggerated claims. Avoid overpromising or making unrealistic claims about your products or services. It can damage your credibility and turn off potential customers.
Negative language. Complaining about competitors, bad-mouthing other businesses, or focusing on negativity creates a bad impression. Focus on offering value and highlighting your unique strengths.
Technical language without explanation. If you need to use technical terms, explain them clearly for a general audience to understand the context.
To Optimize for Search Engines and Readability
Keyword stuffing. Overusing keywords unnaturally can hurt your SEO rankings and make your content sound robotic. Focus on creating natural, informative content that incorporates relevant keywords organically.
Complex sentence structure and overly formal language. While clarity is important, overly formal language can alienate readers. Aim for a conversational tone that's easy to follow and engaging.
Poor grammar and punctuation. Typos and grammatical errors undermine your professionalism and make your content less credible. Proofread carefully and consider using editing tools.
Other Things to Avoid
Forgo clickbait headlines. Titles that are misleading or sensationalize content can backfire and damage your reputation.
Don't be overly promotional. Blog posts should offer value and information, not just push your products or services. Focus on building trust and educating your audience.
Be aware of legalities. If you're making claims about your products or services, ensure they are accurate and comply with relevant regulations.
Remember, your blog posts are an extension of your brand. Use language that is professional, clear, engaging, and respectful to build trust and connect with your audience. If you need help producing content for your small business, we’re always here to help!
