What Schema Markup Is and How It Works
Schema markup is a form of structured data that helps search engines better understand the content on a webpage. It is a collaborative effort by major search engines like Google, Bing, and Yahoo! to create a standardized vocabulary called schema.org. By adding schema markup to a webpage, you provide search engines with specific information about the page's content, making it easier for them to display rich snippets and improve the page's visibility in search results.
How to Implement Schema Markup
To implement schema markup, you can use one of three formats: microdata, JSON-LD, or RDFa. Microdata and RDFa are used within the HTML, while JSON-LD is a JavaScript notation that can be added to the head or body of a webpage. The type of schema markup you use depends on the content you want to mark up, such as articles, products, events, or reviews. Here's an example of how to use microdata for an article:
html
<div itemscope itemtype="http://schema.org/Article">
<h2 itemprop="name">Article Title</h2>
<div itemprop="author" itemscope itemtype="http://schema.org/Person">
<span itemprop="name">Author Name</span>
</div>
<div itemprop="articleBody">Article content...</div>
<time itemprop="datePublished" datetime="2019-04-23">23 April 2019</time>
</div>
In this example, the microdata attributes (itemscope, itemtype, and itemprop) are used to define the type of content and provide specific information about the article, such as its title, author, and publication date.
Remember, schema markup is a powerful tool for improving the visibility of your webpage in search results by providing search engines with structured information about your content. By using the appropriate schema format and markup, you can enhance your page's appearance in search results and attract more clicks.
