Owen E. Richason IV 11/10/23 Owen E. Richason IV 11/10/23

Why Your Small Business Should be Writing Long-Form Blog Posts (And Why It's Okay to Create Short Ones, Too)

No matter how much emphasis is placed on social, it does not make a site active to search engines. Only when new content is published on a site does the sitemap update, pinging the search engines to come and crawl the new material.

When you search for, “How often should I post on my blog“, you’ll get two sets of answers. These answers fall into one of two camps–write and publish multiple articles per day or week or write and publish once, twice, or even three times a week. Here at Brand Well Media, we recommend the latter rather than the former.

Now, why would a team that offers blogging as a service advocate publishing less rather than more? It’s for three very good reasons: first and foremost if you could squeeze in the time to do so, you’ll probably write short articles which do not elaborate or go into detail. Second, you’ll have to come up with new material without any real inspiration or impulse. Third, it isn’t good SEO because of the brevity; it will increase a property’s bounce rate while lowering time on site. In addition, short articles do not add substantial value to your site, so the practice simply becomes posting for the sake of it.

Best SEO Practices for Small Businesses

A big mistake that many companies make, be they small, medium, or large, is to believe that having active social media profiles is enough to drive traffic to a site. While it’s true that social is a great medium for increasing site traffic, it does not add value to the target site. No matter how much emphasis is placed on social, it does not make a site active to search engines. Only when new content is published on a site does the sitemap update, pinging the search engines to come and crawl the new material.

“Blogs are ideal for taking your SEO strategy forward. Usually, most companies put up a website that is almost completely static. They contain an outdated perspective of the company’s products, people, and goals. It’s important to have a platform that can easily reflect the different events in the company and any website content changes. Blogs provide this platform. Moreover, search engines will index new content on a regularly updated blog. Thus, a well-maintained blog will enable your site to get more traffic, which helps it get noticed by potential customers.” –Forbes

In fact, the set of static pages on a website, such as the “About”, the “Contact” page, and others, remain inactive after initially being published. Therefore, the search engine bots will not return unless updates are made and that leads to stagnation, something that causes a site to lose organic search rank power. What’s more, the social graph and link graph are not the same, which is why you don’t see status updates and other things shared on social in search results.

The Power of Long Blog Posts

Now, that leaves a question in the minds of many, which is how long should blog posts be and why? The ideal length is subjective, but as a whole, posts ranging in length from 800 to 1,200 words are preferable to readers because it’s enough to make good on the title, elaborate, and are easy to scan, especially when broken up with subheadings. Here’s what you can also do with long blog posts:

Share on social under the original title. Once you’ve written a post and published it to your blog, it’s time to share it on social media. You can ask a question in the status section, leaving the title and link intact, to generate more traffic to your site and entice more activity on social.
Share again on social media, plucking out key points. Longer blog posts have the advantage of being useful for more than one social share. You can share it again, putting key points in the status box and link back to the same article.
Social sharing with a different title. Another strategy is to change the title in the status update, ask another question, or make a bold statement, sharing yet again on social. If you’ve taken the time and effort, this content can be the source of much mileage.
Answer the most asked questions. In your blog articles, be sure to answer some of the more common questions associated with the subject. This will make it more valuable to people looking for specific answers and build rapport with readers.
Ask a question at the end of your posts. If the topic is about a change in existing standards or something that’s causing a stir in the industry, ask questions that elicit a response.

Lastly, be sure to proofread your posts and check spelling as well as grammar. The higher the quality, and the more informative the content, the better your blog will work for your business.

How Short Blog Posts Can Also Be Beneficial

Although long-form articles are preferable, that doesn’t mean shorter posts don’t have any worth. So, it is perfectly okay for small businesses to write short blog posts of 500 to 700 words for their marketing. There are many benefits to writing short blog posts, including:

They are easier to read and scan. People have short attention spans and are more likely to read and engage with shorter blog posts.
Short posts are easier to write. Short blog posts are less time-consuming to write than long blog posts. This is especially important for small businesses with limited resources.
They can be more focused. Short blog posts can be more focused on a single topic, which can make them more informative and engaging for readers.
Short articles can be published more often. Small businesses can publish short blog posts more often than long blog posts. This helps to keep their website fresh and up-to-date.
They can be shared more easily. Short blog posts are easier to share on social media and other online platforms. This helps to reach a wider audience.

By embracing the power of brevity, small businesses can create impactful marketing content that resonates with their audience, ultimately driving growth and success in the competitive digital landscape.

So, in the fast-paced digital world, where attention spans are shrinking, short blog posts have emerged as a powerful tool for small businesses. While lengthy, in-depth content has its merits, short blog posts offer unique advantages, especially for small business marketing strategies.

Owen E. Richason IV 11/9/23 Owen E. Richason IV 11/9/23

The Most Important Elements Small Business Need to Know for Effective Geotargeting

Geotargeting with blog posts is a particularly effective approach, allowing businesses to connect with local customers and establish themselves as authorities in their community

In the competitive world of small business marketing, geotargeting has proven itself to be a powerful tool to reach a more relevant and engaged audience. By tailoring content and strategies to specific geographic locations, businesses can optimize their marketing efforts and maximize their return on investment (ROI).

The Benefits of Geotargeting with Blog Posts

Geotargeting with blog posts is a particularly effective approach, allowing businesses to connect with local customers and establish themselves as authorities in their community for the following compelling reasons:

Local Audience Reach: Geotargeting allows you to focus your blog posts on specific geographic regions, ensuring that your content reaches the right audience at the right time. This targeted approach increases the likelihood of engagement and conversions, as your content is directly relevant to the needs and interests of local customers.
Improved SEO Performance: Geotargeting can significantly enhance your blog's search engine optimization (SEO) performance. By incorporating local keywords and phrases into your content, you increase the chances of your blog posts appearing in search results for users in your target area. This visibility boosts your brand awareness and drives organic traffic to your website.
Enhanced Local Reputation Building: Consistent geotargeting with blog posts helps establish your business as a trusted resource and authority in your community. By providing valuable and relevant local content, you demonstrate your understanding of the area and its unique needs, building trust and credibility among local consumers.
Targeted Lead Generation: Geotargeting allows you to tailor your blog posts to the specific interests and concerns of local customers. This targeted approach increases the likelihood of attracting qualified leads who are more likely to convert into paying customers.

Key Elements for Effective Geotargeting with Blog Posts

Local Keyword Research: Conduct thorough keyword research to identify relevant search terms and phrases used by local consumers in your target area. Incorporate these keywords naturally into your blog post titles, content, and meta descriptions.
Localize Content and Tone: Tailor your blog post content to address the specific interests and concerns of your local audience. Use local language, references to local events or landmarks, and examples that resonate with local readers.
Optimize for Local Search: Utilize Google My Business (GMB) and other local search engine optimization (SEO) techniques to enhance your blog's visibility in local search results.
Promote Local Content: Share your geotargeted blog posts on local social media channels, engage in local online communities, and collaborate with local businesses to increase visibility and reach.
Track and Analyze Results: Regularly monitor the performance of your geotargeted blog posts using analytics tools. Analyze website traffic, engagement metrics, and lead generation to identify what's working well and adjust your strategy accordingly.

Additional Tips for Successful Geotargeting with Blog Posts

Personalize Calls to Action: Include personalized calls to action (CTAs) in your geotargeted blog posts. Encourage local readers to visit your physical store, attend local events, or contact you for more information.
Utilize Local Influencer Marketing: Collaborate with local influencers, bloggers, or social media personalities to promote your geotargeted blog posts. Leverage their reach and credibility to reach a wider local audience.
Run Geotargeting Ad Campaigns: Supplement your organic geotargeting efforts with paid ad campaigns on search engines and social media platforms. Target your ads to specific geographic regions and demographics to maximize their effectiveness.
Monitor Local Trends and Events: Stay up-to-date on local trends, events, and community happenings. Create blog posts that address these topics to demonstrate your involvement in the local community.
Engage with Local Audience: Encourage interaction with your local audience by responding to comments, answering questions, and participating in local online discussions. Building relationships with local customers fosters loyalty and positive word-of-mouth marketing.

By implementing these strategies and incorporating these key elements, small businesses can effectively leverage geotargeting with blog posts to reach their local target audience, enhance their SEO performance, build a strong local reputation, and generate qualified leads.

Remember, consistency and adaptability are key to successful geotargeting. Continuously refine your approach based on analytics and adapt your content to stay relevant and engaging for your local customers.

Owen E. Richason IV 11/9/23 Owen E. Richason IV 11/9/23

Is Your Small Business Website Incomplete? Don't Worry, It's Okay Because No Site Is Ever Finished

Here's another way of putting it--if a website is complete, it’s already begun its descent into obscurity. Search engines demand new content for relevancy. That's the core function of blogging--adding new value to a site. Should a website become stagnant, it starts losing value to search engines.

There's a persistent myth a site has to be "complete" to be published. The truth is, no site is ever truly finished…

It's a common refrain among our new clients...their website isn't complete. That's why they're reaching out to us--they need content, a lot of content. The reasoning is largely the same from business to business; their pages are simply too sparse and there just has to be more information so visitors (and search engines) can gain an understanding of the products and services offered.

Those notions are quite correct. Both people and search engines need details to digest and to decide the worth of the site. However, this is where people and search engines differ. People can understand and reason. Meanwhile, search engines are software and as such, can only process data it's programmed to collect.

Interestingly, people begin to devolve into a machine, trying to "think" like a bundle of software run on miles of hardware. Here's a reality that seems all too elusive: a website is never complete.

Incomplete Website Versus Gaining Value

Think about it for a moment - a website is never really complete. There's always something new being added because every industry experiences changes. New products become available; services improve with technology, and there's an ever-evolving perspective among industry insiders and their consumers.

"Content is king. You'll hear that phrase over and over again when it comes to SEO success. Indeed that’s why the Periodic Table Of SEO Success Factors begins with the content 'elements,' with the very first element being about content quality," --Search Engine Land

Simply put no matter how great, original, and useful a site is, once it is no longer actively updated, there's no reason for search engines to crawl it again. The entire purpose of a sitemap is to alert search engines there's new content on a site - so, search engines don't return until that time.

Blogging for Business

Search engines love blogs, period. The reason is that most website pages are static. There's very little new added and only periodically. (And, sometimes, not for many months or even a few years.) Blogs, on the other hand, are regularly updated with fresh content. That new content is included in the site's sitemap, which in turn, pings the search engines. Index robots respond and crawl the new information. Depending on how well the content is optimized, and how valuable it is, it gets assigned a rank for organic query results.

Of course, the takeaway is a site must publish new articles as regularly and consistently as possible. That's like anything else in business. After all, retailers don't sell out their entire inventory and not replace it. So, it's actually beneficial to have an "incomplete" website that’s consistently adding value - which attracts consumer attention, boosts SEO, and delivers more sales.

Owen E. Richason IV 11/8/23 Owen E. Richason IV 11/8/23

How Often Should I Update My Small Business Blog and How Long Should Each Post Be?

Remember, the key to successful blogging lies in finding a balance between frequency, length, and quality that resonates with your target audience. By understanding your audience's preferences, industry standards, and the optimal lengths for different content types, you can establish a blog posting strategy that effectively engages your audience and achieves your business goals.

Blogging has become an indispensable tool for small businesses, providing a platform to engage with customers, enhance online visibility, and establish authority in the industry. However, questions often arise regarding the frequency of blog updates and the ideal length of each post.

A significant factor that contributes to the success of small business is being active in the digital sphere. Blogging is a powerful tool for small businesses to reach a wider audience, build brand awareness, and generate leads. However, it is important to strike a balance between how often you update your blog and how long each post should be.

Considerations in Determining Frequency of Blog Updates

When it comes to blogging, quality should always take precedence over quantity. Understand your target audience's preferences and interests. Analyze customer feedback and monitor your blog's analytics to determine what topics resonate with your readers. Tailor your content to meet their needs and provide valuable insights. Consistently delivering high-quality, informative content will keep your audience engaged and loyal, regardless of how often you post.

Consistency in your posting schedule is also crucial for building a dedicated readership. Decide on a realistic posting frequency that aligns with your resources and business goals. Whether it's once or more a week, bi-weekly, or monthly, stick to your chosen schedule. Regular updates create anticipation among your readers, keeping them coming back for fresh content. Consistent posting also signals to search engines that your website is active and relevant, potentially improving your search rankings. Now, here are some other things you should be doing:

Target your audience: Understanding your target audience's content consumption habits helps determine the ideal frequency of blog updates. If your audience is tech-savvy and actively engages with online content, more frequent updates might be beneficial. For less engaged audiences, a more moderate approach might be preferable.
Publish quality content: Consistent and high-quality content is essential for engaging your audience and driving traffic to your website. If you can consistently produce high-quality content, more frequent updates can maintain interest and momentum. However, if quality is compromised for quantity, it can negatively impact your audience's perception of your brand.
Look at industry standards: Research the blogging frequency of your competitors in your industry. This can provide insights into what is considered the norm and help you determine a suitable frequency for your blog.

Optimal Frequency for Small Business Blogs

While there is no definitive answer for the ideal frequency of blog updates, a general rule of thumb is to aim for 1-3 posts per week. This provides a balance between keeping your audience engaged with fresh content and allowing you to focus on creating high-quality posts.

Considerations in Determining Blog Post Length

While long-form content is valuable, there's also a place for shorter posts. Shorter blog posts, ranging from 500 to 900 words, are suitable for quick updates, industry news, product announcements, and brief insights. These posts are concise, easy to read, and can be valuable for keeping your audience informed without overwhelming them with lengthy content. Shorter posts can also serve as a break between longer, more in-depth articles for the following reasons:

Topic depth: The length of a blog post should be proportionate to the depth and complexity of the topic. For in-depth discussions on technical or complex subjects, longer posts might be necessary. For lighter topics or straightforward announcements, shorter posts might suffice.
Audience attention span: Consider the attention span of your target audience. If your audience tends to prefer shorter, digestible content, shorter posts might be more effective. For audiences willing to engage with longer-form content, more in-depth posts can be beneficial.
Content type: Different types of content often have different optimal lengths. For example, blog posts with a list format might be more effective when shorter, while narrative-driven or research-based posts can benefit from greater length.

Optimal Length for Small Business Blog Posts

While there is no one-size-fits-all answer, a general guideline for small business blog posts is to aim for a length of 700-1,200 words. This range allows for sufficient depth and discussion without overwhelming readers. This provides enough room to go into detail, but without getting too far into minutiae or nuance that takes away from the intended focus.

Additional Tips for Effective Blog Posting

To make your content marketing go further, consider the following elements to extend its overall reach and influence:

Variety: Incorporate a mix of post lengths to cater to different preferences and attention spans.
Brevity: Use concise language and avoid unnecessary jargon or overly complex sentences.
Visuals: Include relevant images, infographics, or videos to break up text and enhance engagement.
Readability: Use clear headings, subheadings, and bullet points to improve readability and scannability.
Call to Action: Include a clear call to action at the end of each post to encourage engagement, such as subscribing to your blog or visiting a product page.
Consistency: Maintain a consistent posting schedule to keep your audience engaged and establish expectations. Otherwise, without consistency, your social media strategy won’t work well, if at all.

Owen E. Richason IV 11/8/23 Owen E. Richason IV 11/8/23

Why Your Small Business' Social Media Strategy Isn't Working

…perhaps the biggest reason your business' social media strategy isn't working is because there's no there there. Putting it another way, you're posting, but not giving your audience anything they can use. Send them to your blog and give something away for nothing

Social media can be a very cost-effective way of driving traffic to your website. It can act as a powerful conduit, generating leads and driving up conversion rates. But only when it's used properly. If it isn’t employed properly and thoughtfully, there won’t be any real payoff. However, if it’s approached in the right way, it will pay significant and even powerful dividends. So, striking a balance between marketing and engaging is key.

"Some companies believe that all they need to do is add content, post articles, and push their agendas. It's called social for a reason; you have to engage with your audience and let them be a part of the conversation. It's really about strategy and proper planning and execution," Candie A. Price, a senior marketing communications manager, told the Birmingham Business Journal well over a decade ago. Unfortunately, this holds just as true today.

That statement sums up the problem most small businesses have with using social networks for their marketing. Posting sales, specials, promotions, and other enticements is perfectly fine, but it's got to be mixed with a consistent message and, a persona.

Common Mistakes in Social Media Strategy Marketing

There are six common mistakes businesses make in their social media outreach. By avoiding these missteps, you can craft a social media strategy that's more effective and will have a longer-lasting impact:

You're not using hashtags properly. Hashtags, those keywords with a pound sign, like #socialmedia, are there for a good reason: to help users find content related to certain topics. Use these in your posts, and limit them to three or less.
You're not embellishing your posts. Images are very powerful. In fact, Twitter pics increase engagement by a whopping 350 percent. Infographics, videos, and images are crucial to earning engagement.
You're not being social. All business, all the time, will sabotage your social media marketing. Use your social profiles to create a personality that goes beyond your brand.
You're spamming the audience. Too many status updates, tweets, shares, and the like will make your business unlikeable.
You're posting at the wrong time. Each social site has its traffic patterns. Learn when to post and you won't be wasting your time.

And perhaps the biggest reason your business' social media strategy isn't working is because there's no there there. Putting it another way, you're posting, but not giving your audience anything they can use. Send them to your blog and give something away for nothing--some inside information about your industry, a review of a product you carry, a tutorial, or the benefits of using a service you offer. There has to be a carrot at the end of the stick.

Tips for How to Make Your Small Business’ Social Media Campaign Work

If you're not seeing the results you want from your social media strategy, it's time to make some changes. Here are a few tips:

Post consistently. Aim to post new content to your social media channels at least once a day.
Create engaging content. Make sure your content is interesting, informative, and relevant to your target audience. Use images and videos to make your content more visually appealing.
Use the right social media platforms. Do some research to see where your target audience is spending their time online. Be active on the platforms where they are most active.
Interact with your audience. Respond to comments, answer questions, and participate in conversations.
Track your results. Use social media analytics tools to track your reach, engagement, and website traffic. This will help you see what's working and what's not.

By following these tips, you can improve your social media strategy and start seeing the results you want.

Owen E. Richason IV 11/7/23 Owen E. Richason IV 11/7/23

Does Content Marketing Really Convert to More Sales?

By creating and distributing high-quality content, businesses can attract new visitors to their website, engage existing customers, and build relationships with potential customers. This leads to increased brand awareness, more traffic to their website, and more sales.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Unlike traditional advertising, content marketing focuses on creating valuable, relevant, and engaging content to attract and retain a specific audience.

How Content Marketing Boosts Small Business Sales

By creating and distributing high-quality content, businesses can attract new visitors to their website, engage existing customers, and build relationships with potential customers. This can lead to increased brand awareness, more traffic to their website, and more sales. Here are some of the ways content marketing spreads brand awareness and increases sales:

It helps businesses to be found online. When businesses create and publish high-quality content, it is more likely to rank higher in search engine results pages (SERPs). This means that when potential customers search for information about the products or services that a business offers, the business's content is more likely to show up in the search results.
Content marketing helps businesses to build trust and credibility. When businesses regularly publish informative and helpful content, they position themselves as thought leaders in their industry. This helps to build trust and credibility with potential customers, making them more likely to do business with the company.
It educates and informs potential customers. Content marketing can be used to educate and inform potential customers about the products or services that a business offers. This can help potential customers to understand the value of the business's products or services and make informed purchase decisions.
Content marketing nurtures leads and moves them through the sales funnel. Content marketing can be used to nurture leads and move them through the sales funnel. For example, a business might create a series of blog posts or e-books that educate potential customers about a particular product or service. The business could then offer a free consultation or demo to potential customers who have read the blog posts or e-books.
It increases customer engagement and loyalty. When businesses regularly publish high-quality content, it keeps customers engaged and coming back for more. This can lead to increased customer loyalty and repeat business.

Last, but certainly not least, content marketing encourages social media sharing. Compelling content is highly shareable on social media platforms. When your audience finds your content valuable or entertaining, they are likely to share it with their social networks. Social media sharing extends your reach beyond your immediate audience, increasing brand exposure to potential customers. Additionally, shared content serves as a trusted recommendation, enhancing credibility and potentially driving more sales.

How to Get Started with Content Marketing

If you're a small business owner, you may be wondering how to get started with content marketing. Here are a few tips:

Define your goals. What do you want to achieve with content marketing? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can develop a content marketing strategy that will help you achieve them.
Identify your target audience. Who are you trying to reach with your content? Once you know your target audience, you can create content that is relevant and interesting to them.
Create high-quality content. Your content should be informative, helpful, and engaging. It should also be well-written and free of errors.
Promote your content. Share your content on social media, email it to your subscribers, and submit it to relevant websites and directories.

Content marketing is an effective way for small businesses to spread brand awareness and increase sales. By following the tips above, you can get started with content marketing and achieve your marketing goals.

Owen E. Richason IV 11/7/23 Owen E. Richason IV 11/7/23

Is Your Small Business Answering Its New Customers' Questions? Here Is the Right Way to Do Just That

One of the best ways to attract and convert potential customers on your small business website is to write content that answers their questions. When people are looking for information about a product or service, they often turn to search engines. If your content shows up in search results and answers their questions, they're more likely to visit your website and learn more about what you have to offer.

Consumers have an abundance of choices in the vast digital landscape. This means small businesses face the challenge of not just attracting visitors to their websites but also keeping them engaged. One of the most effective ways to capture and retain the attention of potential customers is by providing valuable content that answers their questions.

How to Write Content that Answers Potential Customers' Questions for a Small Business Website

Understand Your Audience: The Foundation of Content Creation

Before you can answer your potential customers' questions, you need to understand what those questions are. Conduct market research, engage with your existing customers, and analyze customer inquiries to identify common themes. Understanding your audience's concerns and interests is the first step toward creating content that resonates with them.

Utilize Blogging: A Platform for Answering Questions and Providing Insights

Maintain a blog on your small business website dedicated to answering questions and providing insights related to your industry. Regularly publish blog posts that address common queries, industry trends, and relevant topics. Blogging not only helps you establish your expertise but also improves your website's search engine optimization (SEO), making it easier for potential customers to find your content when searching for answers online.

But how do you know what questions potential customers are asking? And how do you write content that answers those questions in a way that is both informative and engaging? Here are a few tips:

Start by brainstorming a list of questions that potential customers might have about your products or services. Put yourself in their shoes and think about what they would want to know. What are their pain points? What are their goals? What are their hesitations?
Since you have a list of questions, do some research to see how people are actually asking those questions online. You can use search engines, social media, and online forums to see how people are talking about your products or services. Pay attention to the keywords and phrases that they're using.
Once you have a good understanding of the questions that potential customers are asking, you can start to write content that answers those questions. Be sure to use clear and concise language, and avoid jargon and technical terms. Also, be sure to break up your text into short paragraphs and use headings to make it easy to read.
Use relevant keywords throughout your content, but don't keyword stuff. Keyword stuffing is when you overuse keywords in a way that sounds unnatural and forced. Instead, focus on using keywords in a way that flows naturally and makes sense for the context of your content.
Promote your content on social media and other online channels. Once you've published a new piece of content, be sure to promote it on social media and other online channels. This will help to get your content in front of more potential customers.

To gain the most out of your efforts, here are a few examples of content that you can write to answer potential customers' questions:

Product pages: Your product pages should answer all of the most common questions that potential customers have about your products. Be sure to include information such as product features, benefits, specifications, and pricing.
FAQ pages: FAQ pages are a great way to answer frequently asked questions about your business. You can include questions about your products or services, your shipping and return policy, and your customer service.
Blog posts: Blog posts are a great way to share your expertise and provide your readers with valuable information. You can write blog posts about industry trends, tips and tricks, customer stories, and answers to common questions.

By writing content that answers potential customers' questions, you can attract more visitors to your website, increase brand awareness, and generate more leads and sales. Here are a few additional tips for writing content that answers potential customers' questions:

Be specific. Don't just answer questions in general terms. Provide specific and actionable information that your readers can use.
Be thorough. Don't leave any questions unanswered. If you can't think of all of the possible questions that your readers might have, ask your team members for help.
Be up-to-date. Make sure your content is accurate and up-to-date. If your products or services change, make sure to update your content accordingly.

Be engaging. Don't just write a list of questions and answers. Make your content interesting and engaging to read. You can do this by using stories, examples, and humor.

Creating content that answers potential customers' questions is not just about providing information; it's about building relationships. By understanding what is being sought out, your small business can establish itself as a valuable resource for your audience.

Owen E. Richason IV 11/6/23 Owen E. Richason IV 11/6/23

How Small Businesses Can Promote Their Content Showcasing Their Products and Services Like the Big Brands Do - But On Small Budgets

Small businesses often have limited marketing budgets, but that doesn't mean they can't promote their content like the big brands. There are a number of ways to promote content on a small budget, and with a little creativity and effort, small businesses can reach a large audience and achieve their marketing goals.

Promoting your content effectively is essential for small businesses looking to compete in the digital landscape dominated by big brands. While large corporations might have hefty budgets for marketing, innovative strategies and a deep understanding of their audience can help small businesses showcase their products and services just as effectively.

10 Ways Small Businesses Can Promote Their Content Like Big Name Brands

Here are a few tips on how small businesses can promote their content that showcases their products and services like the big brands - but on small budgets:

1. Focus on high-quality content. The best way to attract and engage potential customers is to create high-quality content that is informative, entertaining, and relevant to their needs. This could include blog posts, articles, infographics, videos, or podcasts.

2. Optimize your content for search engines. Once you have created high-quality content, you need to make sure that it is visible to potential customers. This means optimizing your content for search engines so that it shows up in search results when people are looking for information about the products or services you offer.

3. Promote your content on social media. Social media is a great way to reach a large audience with your content. Share your content on your social media pages and encourage your followers to share it as well. You can also use social media advertising to target specific demographics and interests.

4. Reach out to influencers. Influencers are people who have a large following on social media and other online platforms. Partnering with influencers can help you to reach a new audience and promote your content.

5. Guest blog on other websites. Guest blogging is a great way to get your content in front of a new audience. Reach out to other websites in your industry and see if you would be interested in writing a guest blog post for them.

6. Repurpose your content. You can repurpose your content into different formats to reach a wider audience. For example, you could turn a blog post into an infographic or a video. You could also create a series of podcasts or videos based on your blog content.

7. Use email marketing. Email marketing is a great way to stay in touch with your customers and promote your content. Collect email addresses from your website visitors and send them regular email newsletters with updates about your products and services, as well as links to your latest blog posts and other content.

8. Attend industry events. Industry events are a great way to meet potential customers and partners, and to promote your content. Give presentations, sponsor events, or simply set up a booth to hand out information about your products and services.

9. Offer free consultations or demos. This is a great way to give potential customers a chance to try out your products or services before they buy. Once people have experienced the value of your products or services, they are more likely to become paying customers.

10. Partner with other businesses. Partnering with other businesses in your industry is a great way to reach a new audience and promote your content. You could cross-promote each other's products or services, or host joint events.

By following these tips, small businesses can promote their content like the big brands - but on small budgets. By focusing on high-quality content, optimizing for search engines, promoting on social media, and reaching out to influencers, small businesses can reach a large audience and achieve their marketing goals.

Owen E. Richason IV 11/6/23 Owen E. Richason IV 11/6/23

What's the Real Difference Between Static Web Pages and Dynamic Blog Posts and Why are Both Important?

In short, static web pages and dynamic blog posts are two different types of web content. Static web pages are fixed and unchanging, while dynamic blog posts are fluid and can be updated as needed. Both are typically necessary for small businesses, particularly for companies vying for market share in local geographic places.

The distinction between static web pages and dynamic blog posts plays a pivotal role in shaping the online presence of businesses and individuals alike. Each has its unique characteristics and advantages, contributing differently to the user experience and overall digital strategy. So, it’s important to understand the real differences between static web pages and dynamic blog posts, highlighting their respective importance in the digital landscape.

The Real Difference Between Static Web Pages and Dynamic Blog Posts

Static Web Pages

Static web pages are created using HTML, CSS, and JavaScript. They are stored on a web server and delivered to users when requested. Static web pages are typically used for websites that can be updated infrequently, such as company websites, portfolio websites, and landing pages.

Static web pages are most often written in HTML and provide essential information about a business, such as its services, contact details, and mission statement. Static pages are timeless, offering a consistent representation of a business's core identity. They load quickly since there's no need to retrieve data from a database, making them essential for creating a strong online foundation. However, since they are static, they lack some very key search engine optimization advantages.

Dynamic Blog Posts

Dynamic blog posts are generally created using a content management system (CMS) such as WordPress, Squarespace, Wix, Weebly, or Drupal. They are stored in a database and generated on the fly when users request them. Dynamic blog posts are typically used for websites that need to be updated frequently, such as blogs for small businesses, hard news websites, and e-commerce websites.

Dynamic blog posts are characterized by their ability to be updated frequently, allowing businesses to share news, insights, tutorials, and other engaging content. Dynamic posts are typically organized chronologically, showcasing the latest content first. This chronological arrangement ensures that visitors are always presented with fresh and relevant information, making them ideal for sharing up-to-date industry news and maintaining audience engagement. (This also boosts a huge SEO benefit, because search engines like Google recrawl sites when they are updated.)

Importance of Static Web Pages: Establishing Credibility and Consistency

Static web pages are crucial for establishing credibility and consistency. Homepages, about us, and contact pages provide essential information that visitors seek when learning about a business. A professionally designed and well-maintained static website creates a lasting first impression, instilling trust in visitors. Consistency in branding, messaging, and layout across static pages ensures a cohesive user experience, strengthening the business's online identity.

Importance of Dynamic Blog Posts: Driving Engagement and SEO

Dynamic blog posts are vital for driving engagement and improving search engine optimization (SEO). Regularly updated, informative blog posts demonstrate a business's expertise, keeping visitors engaged and encouraging them to return for fresh insights. Additionally, search engines favor websites with frequently updated, high-quality content. Dynamic posts enhance SEO by providing valuable, keyword-rich material, increasing the website's visibility in search engine results pages (SERPs).

Here are some of the biggest benefits of using dynamic blog posts:

Freshness: Dynamic blog posts can be updated as needed, so users can always see the latest content.
Interactivity: Dynamic blog posts can be used to create interactive features such as comments, polls, and forums.
Personalization: Dynamic blog posts can be personalized for individual users based on their interests and browsing behavior.

Dynamic blog posts are highly flexible, enabling businesses to interact with their audience in real time. Dynamic content allows for comments, social sharing, and multimedia integration, fostering a sense of community and encouraging active engagement.

The importance of both static and dynamic content cannot be overstated. By recognizing the strengths of each and integrating them strategically, businesses can create a compelling online presence that resonates with their audience, fosters engagement, and establishes their authority in the digital realm.

If you need static pages or a continual flow of new blog articles to post on your small business website and to share on social media to reach new customers and regularly engage current customers, just contact us at your convenience!

Owen E. Richason IV 11/6/23 Owen E. Richason IV 11/6/23

Want More Engagement for Your Small Business Website? Write for People, Not Search Engines!

When you're creating content for your small business website, it's important to remember that you're writing for people, not search engines. Search engines are important, of course, but they're not the ones who are going to buy your products or services.

Search engine algorithms seem to change like the wind, causing the focus of content creation to continually shift. While search engine optimization (SEO) remains crucial, the heart of any successful online presence is now centered around engaging human readers.

Why Write for People Instead of Search, Even for Good SEO

People are more likely to engage with content that’s written in a natural and conversational tone. Search engines don't care about tone, but people do. If your content is too stiff or formal, people are less likely to read it, let alone share it or comment on it.
People are more likely to remember content that is informative and helpful. Search engines are looking for keywords, but people are looking for information. If your content is full of fluff and filler, people are less likely to remember it.
People are more likely to trust content that’s written by a human being. Search engines can't tell the difference between a human-generated text and a machine-generated text, but people can. If your content sounds like it was written by a robot, people are less likely to trust it.

The Evolution of Search Engines: Prioritizing User Experience

Search engines have evolved dramatically over the years. Modern algorithms are designed to prioritize user experience. They no longer merely scan for keywords but assess the overall quality and relevance of the content. This shift is a response to the growing demand for valuable, authentic, and informative content from users.

The Rise of User Intent: Understanding What Your Audience Needs

Search engines now focus on user intent – what the person typing the query is looking for. Crafting content that directly addresses user queries, concerns, and interests not only improves your website's relevance but also establishes a connection with your audience. By understanding your customers' needs and preferences, you can tailor your content to fulfill those requirements, driving engagement and building trust.

Quality Over Quantity: Valuable Content That Resonates

In the era of content overload, quality reigns supreme. Users are looking for meaningful, well-researched, and insightful content. By providing valuable information that genuinely helps your audience, you create a positive user experience. Engaging content captures attention, encourages readers to stay on your website longer, and fosters a sense of credibility. This, in turn, reduces bounce rates and boosts engagement metrics.

Authenticity Builds Trust: Creating Genuine Connections

Authenticity is a cornerstone of human-focused content. People connect with real stories, genuine emotions, and authentic voices. By infusing your content with sincerity, you create a bond with your audience. Trust is the bedrock of customer relationships; when readers trust your content, they are more likely to engage, share, and return for more.

Social Sharing and Virality: Content That Resonates Spreads Naturally

Engaging content has a natural tendency to be shared on social media platforms. People enjoy sharing content that resonates with them, whether it's an inspiring article, a helpful how-to guide, or an emotionally charged story. When your content gets shared, it reaches a wider audience, expanding your reach and increasing engagement organically.

Enhancing User Experience: The Key to Retention

User experience encompasses everything from website design and navigation to content readability and relevance. Engaging, people-centric content contributes significantly to a positive user experience. When visitors find your content valuable and enjoyable, they are more likely to explore your website further, leading to increased engagement and potential conversions.

Building Community and Loyalty: Content That Fosters Relationships

Creating content that speaks to your audience on a personal level fosters a sense of community. Engaged communities are more likely to interact, comment, and participate in discussions. Regular interactions with your audience build loyalty, transforming one-time visitors into long-term, dedicated readers. These engaged readers become your brand advocates, further enhancing your online presence.

How to Write Content That Engages and Informs

So how do you write content that is both engaging and informative? Here are a few helpful tips you can use to get started:

Write about topics that your target audience is interested in. What are their pain points? What are their goals? What are they curious about? Write content that addresses their needs and interests.
Use a natural and conversational tone. Write the way you would talk to a friend or colleague. Avoid using jargon and technical terms.
Be informative and helpful. Provide your readers with valuable information that they can use in their lives.
Write like a human being. Avoid using keyword-stuffed language or overly promotional language.

Here’s How All This Wraps Up

In the ever-changing landscape of digital marketing, the focus has shifted from appeasing search engines to engaging real people. Crafting content that resonates with your audience, addresses their needs, and fosters genuine connections is the key to enhancing engagement on your small business website.

By understanding user intent, prioritizing quality over quantity, infusing authenticity, encouraging social sharing, enhancing user experience, and building a loyal community, you can create a website that not only ranks well but also thrives in the hearts and minds of your audience. Remember, the most successful websites are those that prioritize the human experience, creating content that speaks directly to the souls of their readers. So, want more engagement for your small business website? Write for people, not search engines, and watch your online presence flourish.

Owen E. Richason IV 11/5/23 Owen E. Richason IV 11/5/23

Which Social Media Channels Are Right for Your Small Business? Here's How to Tell

Choosing the right social media channels for your small business is a strategic decision that requires careful consideration. By defining your business goals, understanding your audience, evaluating platform features, assessing competition, considering available resources, and remaining open to experimentation, you can make informed choices.

Social media is a powerful tool for small businesses to reach their target audience, build brand awareness, and generate leads and sales. However, with so many different social media platforms available, it can be difficult to know which ones are right for your business.

In this article, we will discuss the most popular social media platforms and how to choose the right ones for your small business.

The Most Popular Social Media Platforms

Here are the most popular social media platforms in 2023:

Facebook
Instagram
TikTok
Twitter
LinkedIn
YouTube
Pinterest
Snapchat

How to Choose the Right Social Media Channels for Your Small Business

When choosing the right social media channels for your small business, it is important to consider the following factors:

Your target audience: Where is your target audience active on social media? Once you know where your target audience is, you can focus your efforts on those platforms.
Your business goals: What are you trying to achieve with social media? Do you want to increase brand awareness, generate leads, or drive traffic to your website? Once you know your goals, you can choose the social media platforms that are best suited to achieving them.
Your resources: How much time and money do you have to invest in social media? Some social media platforms, such as Instagram and TikTok, require more time and effort to create and publish high-quality content. Other platforms, such as Twitter and LinkedIn, are less time-consuming.

Here is a brief overview of each of the most popular social media platforms and how they can be used by small businesses:

Facebook: Facebook is the largest social media platform in the world, with over 2.9 billion active users. It is a great platform for small businesses to reach a wide audience and build brand awareness. Facebook also offers a variety of advertising tools that can help small businesses to target their ads to specific demographics and interests.

Instagram: Instagram is a visual social media platform with over 2 billion active users. It is a great platform for small businesses to share photos and videos of their products and services. Instagram also offers a variety of features that can help small businesses promote their products and services, such as shoppable posts and Stories.

TikTok: TikTok is a short-form video platform with over 1 billion active users. It is a great platform for small businesses to create engaging and creative videos that can go viral. TikTok also offers a variety of advertising tools that can help small businesses reach their target audience.

Twitter: Twitter is a microblogging platform with over 436 million active users. It is a great platform for small businesses to share news and updates about their business, as well as to engage with their customers. Twitter also offers a variety of advertising tools that can help small businesses to reach their target audience.

LinkedIn: LinkedIn is a professional networking platform with over 830 million active users. It is a great platform for small businesses to connect with potential customers and partners. LinkedIn also offers a variety of features that can help small businesses promote their products and services, such as LinkedIn Groups and Showcase Pages.

YouTube: YouTube is a video-sharing platform with over 2.5 billion active users. It is a great platform for small businesses to create and share educational and informative videos about their products and services. YouTube also offers a variety of advertising tools that can help small businesses to reach their target audience.

Pinterest: Pinterest is a visual discovery engine with over 454 million active users. It is a great platform for small businesses to share photos and videos of their products and services. Pinterest also offers a variety of features that can help small businesses promote their products and services, such as Shop the Look and Rich Pins.

Snapchat: Snapchat is a photo and video messaging app with over 332 million daily active users. It is a great platform for small businesses to reach a younger audience. Snapchat also offers a variety of advertising tools that can help small businesses to reach their target audience.

In the vast landscape of social media, choosing the right platforms for your small business can be as pivotal as opening your first brick-and-mortar store. With numerous options available, each catering to different demographics and interests, the decision can be overwhelming. However, by understanding your business goals, target audience, and the unique features of various social media channels, you can make informed choices.

1) Define Your Business Goals: The North Star of Social Media Selection

Before delving into social media platforms, define your business goals clearly. Whether it's increasing brand awareness, driving website traffic, boosting sales, or enhancing customer engagement, your goals will guide your social media strategy. Different platforms cater to different objectives, so aligning your goals is the first step toward effective social media utilization.

2) Know Your Audience: Demographics and Preferences

Understanding your target audience is paramount. Consider factors such as age, gender, location, interests, and online behavior. For instance, if your audience comprises professionals and businesses, LinkedIn might be the ideal platform. If you are targeting a younger demographic, platforms like Instagram and TikTok might be more suitable due to their visual and interactive nature.

3) Assess Competition: Where is Your Competition Active?

Observing your competitors' social media presence can provide valuable insights. Identify which platforms they are using successfully. While you don't have to emulate their strategy, understanding where your competitors are active can help you evaluate those platforms for your business.

4) Consider Resources and Time: Manageability and Consistency

Evaluate the resources, time, and manpower your small business can allocate to social media efforts. Consistency is crucial. It's often better to excel on a few platforms than to spread yourself thin across many. Consider your capacity to create quality content regularly and engage with your audience effectively.

5) Test and Adapt: Experimentation and Analytics

Social media strategies are not set in stone. Once you've chosen your platforms, experiment with various content types and posting schedules. Use analytics tools provided by social media platforms to measure engagement, reach, and conversions. Analyzing the data will help you understand what works best for your audience and refine your approach accordingly.

Summing All of It Up

Remember, social media is not a one-size-fits-all solution; it's about finding the platforms where your audience resides and tailoring your content to engage them effectively. Stay adaptable, measure your results, and refine your strategy continuously. By doing so, you'll not only find the right social media channels for your small business but also build a strong online presence and foster meaningful connections with your audience.

Owen E. Richason IV 11/4/23 Owen E. Richason IV 11/4/23

The Best Content Marketing Tips and Tricks Small Businesses Most Benefit from Using (And, the Ones to Avoid)

Content marketing is a powerful tool that small businesses can use to achieve their business goals. By creating high-quality content, publishing it regularly, and promoting it on social media and other channels, small businesses can reach a wider audience, build brand awareness, and generate leads and sales.

Content marketing is a valuable tool for small businesses to reach their target audience, build brand awareness, and generate leads and sales. However, with so many different content marketing strategies and tactics out there, it can be difficult to know where to start.

How to Measure Your Content Marketing Efforts So Your Business Can Get the Most Out of Everything It Publishes

When building pages or adding new information to a website, creating relevant content is vital to its success. This content should market your website by providing visitors with valuable information and have an end goal of making a sale therefore creating a profit.

The key is figuring out if your content is actually working since there is a gap between when the content is published and when a sale is made. As a result, you must know how to measure the success of your content strategy so that you can make changes if necessary.

Content Marketing: Measuring Your Traffic

The first thing you should do is look at the raw traffic numbers. This is easy if you have published the content on your own website since you can see your page views through Google Analytics. When you publish an article on someone else's website, you will have to look at referral traffic to get an idea of how much traffic your content is generating.

If you are not getting much traffic, you might want to make some changes. Start by looking at your search engine ranking. There is a good chance that your article is not properly optimized if you are not receiving hits. Consider using new keywords, changing the title, or hiring an SEO company. It also helps to encourage others to link to the article.

Engaging With the Reader

High-end content engages the reader and turns visitors into customers. Therefore, it is important that you measure the engagement of your articles to see if readers are interested in purchasing your product. You can use Google Analytics to check for bounce rates, the average visit duration, and the number of pages looked at per visit. If readers are leaving shortly after clicking on your article, it means that the article is not engaging enough.

You can make your articles more engaging by limiting advertising, making your font larger, providing short content, creating well-structured content, and giving readers some new and insightful information. In short, make the reader enjoy his or her time spent reading your article.

Social Media Impact

You can also include social media buttons at the end of your articles that help measure your social impact. Whenever someone retweets, likes, or shares your article, the number will appear on your page. This is an easy way to measure how many people are sharing your articles with their friends.

Keep in mind, however, that just because someone shares your article does not mean that others will read it. This is where creating engaging content comes into play. The better the content reads, the more likely those who come across it on Twitter or Facebook are to give it a try.

Earning Solid Backlinks

Having backlinks is important because it creates unique traffic and improves your Google ranking by turning you into an authority. You can use Google Analytics to see how many people have linked to your articles and how legitimate these websites are. While having backlinks is important, it is more important that they come from websites with a solid reputation. If a number of spam-filled websites link to your articles, it could hurt your Google ranking.

As a result, you should not only look at the backlinks that you have but also the traffic and the page ranks of the websites that are linking to your content. This is one reason why purchasing backlinks never really worked - because they usually come from websites that will not help your ranking.

Conversion of Traffic

Of course, conversions are what it all comes down to if you want to make money. You could generate plenty of traffic, but if you do not make sales, it really does not help your bottom line.

Google Analytics can help you in this situation, as you can look at your goal completions, total abandonment rates, goal flow, and visitor flow to see how well your content is turning readers into buyers.

To improve your conversion rate, make sure that the reader understands the next step. Include a call to action at the end of your article with a link to another page where the reader can sign up for a newsletter, make a purchase, or do whatever else your content was meant to accomplish.

Owen E. Richason IV 11/3/23 Owen E. Richason IV 11/3/23

Is It Okay to Share a Blog Article on Social Media More than Once? And If So, How Many Times Can It be Reposted?

The answer to sharing the same article multiple times is obvious–you’re engaging a different audience in the majority of cases. Since it’s not likely that every one of your followers is on the exact same schedule and has identical interests, as well as being in the same industry, you’re sharing with a new audience each time.

When you write a new blog post, you probably put a lot of time and effort into your research and writing (if you don’t stop taking shortcuts and sabotaging yourself). The best posts, according to Google, are those that deliver on substance. Short articles don’t add real value to a site and are a waste of time. Longer posts–we know from Big G’s “In-Depth Articles” search returns–are worth more than one would first suppose.

Let’s put it another way, and think from a visitor’s point of view. The title may indicate or outright promise to provide information about a specific query, but if it does not, that’s a trick you want to stop using straight away. Even if it does answer the question emphatically but doesn’t provide an explanation or real context, it’s just a letdown for the reader.

Why Sharing More than Once Works

This isn’t to say publish a new blog post three or four times a day (unless, of course, you’re in the news business). That’s to say that you ought to think about, plan, and execute a way to get more mileage out of each article you publish.

That’s where the tricky part comes in, especially when you consider that engagement times and publishing times are not the same. Research by organizations in the industry has found that articles published on the weekends get more shares than those published during the week. Studies also revealed that practically all shares happen well after the post goes live as most people are sharing between 9 p.m. and 12 a.m., with the span between 10 p.m. and 11 p.m. being the most active.

How to Share a Blog Article More than Once

Though you are sharing with a new audience on the first, even the second go-round, perhaps the third, don’t keep resharing identical content, that is to say, the same titles. Instead, replace the titles with a fact or stat in the post; or, ask a question. Plus, you can also do a few other things to mix it up and get more out of your articles than just a one-time social share, like:

Comment on the post. Provide a little insight into what you did to put the information together or include a short anecdote to entice people who come across the subsequent share.
Challenge your audience. For those who’ve not seen the article yet, this will be an open invitation; and, for those who have, an opportunity to add their thoughts and experiences.
Include contrary data. Share something contrary to what you wrote and link back to your post, which refutes the information.
Insert an in-kind image, or infographic, or mention a specific article. If you come across another piece of content that supports what you wrote, then share it, give the author credit, and link back to your post.

By doing this, your blog posts will work for you in a way that delivers a bigger return over a longer period of time.

Owen E. Richason IV 11/3/23 Owen E. Richason IV 11/3/23

Smart Ways Small Businesses Can Target Their True Target Audiences on Social Media

Social media is a powerful tool for small businesses to reach their target audiences. With billions of active users around the world, social media platforms offer businesses a unique opportunity to connect with potential customers and build relationships with existing ones.

In an ever-expanding digital universe, social media has become a pivotal platform for small businesses to connect with their target audiences. However, the key to successful social media marketing lies not just in being present, but in reaching the right people – the true target audience.

Smart Ways Small Businesses Can Target Their True Target Audiences on Social Media

However, with so many different social media platforms and so much noise online, it can be difficult for small businesses to know where to start. That's why it's important to have a clear target audience in mind and to use the right strategies to reach them. Here are some of the best ways small businesses can target their true target audiences on social media:

1. Choose the right social media platforms. Not all social media platforms are created equal. Some platforms, like LinkedIn and Twitter, are better suited for B2B businesses, while others, like Instagram and TikTok, are better suited for B2C businesses. It's important to choose the platforms where your target audience is most active.

2. Create buyer personas. Buyer personas are fictional representations of your ideal customers. By creating buyer personas, you can get a better understanding of your target audience's needs, wants, and pain points. This information can help you to create more targeted and effective social media content.

3. Use relevant hashtags. Hashtags are a great way to get your content seen by people who are interested in the topics you're writing about. When choosing hashtags, be sure to use a mix of popular and niche hashtags. This will help you to reach a wider audience while also targeting people who are more likely to be interested in your products or services.

4. Run targeted social media ads. Social media advertising platforms like Facebook Ads and Twitter Ads allow you to target your ads to specific demographics, interests, and behaviors. This is a great way to reach your target audience with relevant and persuasive ads.

5. Engage with your audience. Social media is a two-way street. It's not just about broadcasting your message. It's also about engaging with your audience and building relationships. Be sure to respond to comments and questions, and participate in conversations that are relevant to your industry.

6. Work with influencers. Influencers are people who have built a large and engaged following on social media. Partnering with influencers can be a great way to get your products or services in front of a new audience.

Targeting your true audience on social media is not just about numbers; it's about creating meaningful connections. By understanding their audience, leveraging platform analytics, crafting engaging content, utilizing paid advertising, partnering with influencers, fostering interactions, utilizing strategic hashtags, and staying agile in their approach, small businesses can effectively target their ideal customers on social media platforms.

More Ways Small Businesses Can Effectively Identify Their Real Target Audience on Social Media

To make your social media efforts become not just a promotional tool but a bridge that connects your business authentically with the audience that matters most, here are some additional tips for targeting your true target audience on social media:

Use social media analytics. Most social media platforms offer built-in analytics tools that can help you to understand your audience better. These tools can tell you things like the demographics of your audience, their interests, and the times of day they're most active on social media.
Use social media listening tools. Social media listening tools can help you to track conversations about your brand and industry on social media. This information can help you to identify new trends and opportunities and to understand what your target audience is talking about.
Use social media contests and giveaways. Contests and giveaways are a great way to attract new followers and engage with your existing audience. Be sure to target your contests and giveaways to your specific target audience.
Partner with other businesses in your industry. Partnering with other businesses in your industry is a great way to cross-promote your brands and reach a wider audience.

By following these tips, small businesses can target their true target audiences on social media and achieve their business goals.

For an example to follow, here is a case study of a small business that successfully targeted its true target audience on social media and brought back a strong return on investment:

Acme Corporation is a small business that sells custom software solutions.

Acme's target audience is small to medium-sized businesses.

To target its target audience on social media, Acme created buyer personas for its ideal customers. Acme then used this information to create targeted social media content, such as blog posts, infographics, and videos.

Acme also used relevant hashtags and social media advertising to reach its target audience. Additionally, Acme partnered with influencers in the software industry to promote its products and services.

As a result of its social media marketing efforts, Acme was able to increase brand awareness, generate leads, and close more sales. By following Acme's example, small businesses can use social media to target their true target audiences and achieve their business goals.

Owen E. Richason IV 11/2/23 Owen E. Richason IV 11/2/23

How to Create Evergreen Content for Just about Any Small Business that Really Works

Evergreen content is content that is relevant and valuable to your target audience for a long period of time. It is not tied to any specific event or trend, and it continues to generate traffic and leads over time.

In the ever-evolving landscape of online content, the term "evergreen" stands as a beacon of timeless relevance. Evergreen content retains its value over time, offering enduring information, solutions, or entertainment. For small businesses aiming to establish a robust online presence, mastering the art of creating evergreen content is essential. In the following article, we will explore the concept of evergreen content, why it matters, and provide practical strategies to craft compelling, timeless pieces that captivate readers.

What Is Evergreen Content Anyway and How Is It Beneficial?

Attract new visitors to your website
Improve your search engine rankings
Position yourself as an expert in your industry
Generate leads and sales

As you can see, evergreen content is content that remains relevant and useful over time. It is not tied to a specific time or event, and it can be accessed and enjoyed by people long after it is published.

Evergreen content is important for several reasons. First, it can help businesses to attract new visitors to their websites. When people search for information online, they often look for evergreen content that is authoritative and informative. By publishing evergreen content, businesses can position themselves as experts in their field and attract new visitors to their websites.

Second, evergreen content can help businesses to improve their search engine ranking. Search engines like Google love evergreen content because it is relevant and useful. When businesses publish evergreen content, they are more likely to rank higher in search engine results pages (SERPs). This means that more people will be able to find their website when they search for relevant keywords.

Third, evergreen content can help businesses to generate leads and sales. When businesses publish evergreen content, they are providing their audience with valuable information that they can use. This can help to build trust and credibility with potential customers, and it can also lead to more leads and sales.

7 Strategies for Crafting Evergreen Content for Small Business Websites

1) Understanding Evergreen Content: The Timeless Appeal

Evergreen content is information that remains relevant and valuable to readers long after its initial publication. Unlike news articles or trending topics, evergreen content withstands the test of time, consistently attracting readers and retaining its search engine ranking. Examples include how-to guides, tutorials, industry insights, and historical overviews. By creating evergreen content, businesses can establish their authority, enhance SEO, and foster a loyal readership.

2) Identify Your Audience's Pain Points: Addressing Real Needs

The foundation of evergreen content lies in understanding your audience's pain points and challenges. Conduct market research, engage with your customers, and analyze common queries within your industry. By identifying recurring issues, you can tailor your content to provide solutions, answer questions, and address concerns. Crafting content that addresses real needs ensures its perpetual relevance.

3) Comprehensive Research and Thorough Analysis: In-Depth Content Creation

Evergreen content demands depth. Conduct thorough research using reputable sources, statistics, and expert opinions. Comprehensive, well-researched articles instill trust in your readers, positioning your business as a reliable source of information. Diving deep into your topic allows you to cover all aspects, making your content a one-stop resource for readers seeking in-depth knowledge.

4) Craft Clear and Concise Titles: Inviting Curiosity

An enticing title is the gateway to evergreen content. Craft clear, concise, and intriguing titles that immediately convey the value of your content. Use keywords relevant to your industry to enhance searchability. A well-crafted title piques curiosity, encouraging readers to delve into the article to find answers or insights.

5) Engage with Rich Multimedia: Enhancing User Experience

Incorporate multimedia elements like high-quality images, infographics, videos, and interactive tools to enhance user experience. Visual aids not only break up the text but also cater to different learning styles. Engaging multimedia captures attention, making your content more shareable and appealing to a broader audience.

6) Optimize for SEO: Ensuring Long-Term Visibility

Optimize your evergreen content for search engines by incorporating relevant keywords, meta descriptions, and header tags. Conduct keyword research to identify phrases commonly used by your target audience. By optimizing your content, you increase its visibility, ensuring it continues to attract organic traffic long after its publication date.

7) Regularly Update and Refresh: Preserving Relevance

While evergreen content remains relevant, industries evolve, and new information emerges. Regularly update your evergreen articles to maintain accuracy and relevance. Add fresh insights, updated statistics, or recent case studies. By keeping your content current, you preserve its credibility and ensure it remains a go-to resource for readers.

Conclusion

Creating evergreen content is a powerful strategy for small businesses seeking enduring online visibility and engagement. By understanding your audience's needs, conducting comprehensive research, crafting compelling titles, incorporating multimedia elements, optimizing for SEO, and regularly updating your content, you can develop timeless pieces that resonate with readers. Evergreen content not only positions your business as an authority in your industry but also establishes a lasting connection with your audience. Embrace the art of crafting timeless content, and watch your online presence flourish with enduring relevance and influence.

Owen E. Richason IV 11/1/23 Owen E. Richason IV 11/1/23

How Does Blogging Boost SEO and Increase Sales and Engagement for Small Business Websites?

Blogging is a multifaceted tool for small businesses. It not only enhances SEO by providing fresh, keyword-rich, and internally linked content but also increases sales by showcasing expertise, promoting products, and building trust.

Blogging can boost SEO and increase sales and engagement for small business websites in a number of ways. If you're skeptical about the effectiveness of blogging, consider these compelling statistics:

Increased Website Visibility:

Businesses that blog receive 97% more links to their website. More links translate to better visibility in search engine results pages (SERPs), leading to increased traffic and, ultimately, more customers.

Higher Lead Generation:

Companies that maintain a blog generate 67% more leads compared to those without one. Regular blogging provides opportunities to engage potential customers, encouraging them to express interest in products or services.

Enhanced Website Traffic:

Businesses with active blogs attract 55% more website visitors. Consistent blogging boosts visibility, drawing in a larger audience interested in the valuable content provided.

Improved Search Engine Indexing:

Companies that regularly blog have over 400% more indexed pages on Google. Having more indexed pages enhances the likelihood of appearing in search results, increasing the chances of potential customers finding your business.

How Blogging Boosts SEO

In the vast digital landscape, Google stands as the go-to destination for answers, solutions, and information. It's the initial port of call for many, a virtual compass guiding people through the vast sea of the internet.

For website owners, ensuring their platform appears on Google's search results is paramount. Yet, achieving high search engine visibility is a daunting task, given the fierce competition and complex algorithms at play.

Enter blogging – a powerful strategy to enhance your website's chances of ranking prominently in search engine results. By incorporating a blog into your website, you significantly improve your odds in the digital race, making your content more discoverable and accessible to a broader audience. One of the best ways to improve your search engine ranking is to start a blog because it does the following:

Increases the number of indexed pages on your website. Every time you publish a new blog post, you are adding another indexed page to your website. This gives search engines more pages to crawl and index, which can help to improve your website's ranking in search engine results pages (SERPs).
Provides fresh content that search engines love. Search engines are constantly looking for fresh and relevant content to rank in their SERPs. By publishing new blog posts on a regular basis, you are providing search engines with the fresh content they are looking for.
Helps you to target relevant keywords. When you write blog posts, you can target relevant keywords that your target audience is likely to search for. This can help to improve your website's ranking for those keywords in SERPs.
Builds backlinks to your website. Backlinks are links from other websites to your website. Backlinks are one of the most important factors in SEO, and they can help to improve your website's ranking in SERPs. When you write high-quality blog posts, other websites are more likely to link to them, which can help to improve your website's SEO.

In summary, blogging is a multifaceted tool for small businesses. It not only enhances SEO by providing fresh, keyword-rich, and internally linked content but also increases sales by showcasing expertise, promoting products, and building trust.

How Blogging Increases Sales and Engagement

A well-crafted content strategy with engaging and relevant blog content can drive traffic to your e-commerce site, build brand awareness, and engage customers through comments and social media. It can also increase customer loyalty and boost sales through targeted content and promotions.

Educates and informs potential customers. Blog posts are a great way to educate and inform potential customers about your products or services. By providing valuable information to potential customers, you can build trust and credibility with them, and make them more likely to purchase from you.
Positions you as a thought leader in your industry. By writing blog posts about topics that are relevant to your industry, you can position yourself as a thought leader in your industry. This can help to attract new customers and partners, and it can also help to increase your sales.
Drives traffic to your website. When you publish blog posts, you can include links to your website in the posts. This will help to drive traffic to your website, where you can convert visitors into customers.
Generates leads and sales. You can include calls to action in your blog posts to encourage readers to subscribe to your email list, download a free ebook, or even purchase your product or service. This is a great way to generate leads and sales from your blog.
Increases engagement with your brand. Blog posts are a great way to engage with your audience and build relationships with them. By writing blog posts that are informative, engaging, and relevant to your target audience, you can encourage them to comment on your blog posts, share them on social media, and subscribe to your email list. This increased engagement can lead to more sales and more loyal customers.

Overall, blogging is a great way for small businesses to boost their SEO and increase sales and engagement. By publishing high-quality blog posts on a regular basis, small businesses can attract more visitors to their websites, generate more leads and sales, and build stronger relationships with their customers.

Owen E. Richason IV 11/1/23 Owen E. Richason IV 11/1/23

It's Almost 2024, Are Blogs Really Still Effective for Small Businesses to Promote and Sell Their Products and Services?

People ask, “It's almost 2024, are blogs still effective for small businesses to promote and sell their products and services?” Well, the answer is a resounding yes!

In the ever-evolving landscape of digital marketing, the question of whether blogs remain relevant for small businesses is a topic of considerable debate. With social media platforms, video content, and emerging technologies dominating the online sphere, it's natural to wonder if the traditional art of blogging still holds its ground.

Why Blogging Is Still a Very Effective Tool for Small Business Marketing in 2024

Overall, blogging is an essential part of any digital marketing strategy for small businesses. It can help small businesses achieve a variety of goals, including increasing brand awareness, establishing thought leadership, driving traffic to their website, generating leads and sales, and improving their search engine ranking. So, blogging is still an essential part of any digital marketing strategy for small businesses in 2024 and beyond. Here are a few reasons why:

Blogging helps you to attract new visitors to your website. When you publish high-quality, informative blog posts regularly, you will start to attract organic traffic from search engines. This is because search engines like Google love fresh content, and they will rank your blog posts higher in search results if they are relevant to what people are searching for.
Blogging helps you to position yourself as an expert in your industry. When you write blog posts about topics that are related to your products or services, you are demonstrating your knowledge and expertise to potential customers. This can help you build trust and credibility, and it can make you more likely to convert visitors into customers.
Blogging helps you to generate leads and sales. You can include calls to action in your blog posts to encourage readers to subscribe to your email list, download a free ebook, or even purchase your product or service. This is a great way to generate leads and sales from your blog.

As we approach 2024, the significance of blogs in the digital marketing landscape remains unparalleled. Small businesses that invest in blogging reap the benefits of increased credibility, enhanced SEO, interactive audience engagement, effective product showcasing, brand loyalty, and versatile content repurposing.

Blogging Tips Small Business Owners Can Use

In addition to these benefits, blogging is also a relatively inexpensive and easy way to promote your small business online. You can start a blog with relatively little time and effort, and you don't need any special skills or knowledge to get started. Here are a few tips for writing effective blog posts that will help you to promote and sell your products and services:

Write about topics that are relevant to your target audience. What are they interested in? What problems do they have? What questions are they asking? Once you know what your target audience is interested in, you can start to brainstorm topics for blog posts.
Write for a wide audience. Avoid using jargon or technical language that your readers may not understand.
Make your content engaging. Use clear and concise language, and break up your text with images, videos, and other multimedia content.
Optimize your content for search engines. Use relevant keywords in your title, meta descriptions, and throughout your content. You can also use internal links to other pages on your website.
Promote your blog posts on social media. Share your blog posts on your social media profiles and encourage your followers to share them as well.

How to Use a Small Business Blog to Promote and Sell Products and Services

If you are serious about promoting and selling your products and services online, then you need to start a blog. Blogging is an essential part of any digital marketing strategy for small businesses, and it can help you achieve your business goals. Here are some additional tips for using blogging to promote and sell your products and services:

Use your blog to educate your target audience about your products or services. Write blog posts that answer common questions, provide helpful tips and advice, and showcase the benefits of your products or services.
Use your blog to tell stories about your business and your customers. People love to connect with brands on a personal level, so use your blog to share your story, the stories of your customers, and the stories of your team.
Use your blog to promote your special offers and discounts. Announce new products and services, offer exclusive discounts to your blog readers, and run contests and giveaways to generate excitement and engagement.
Use your blog to build relationships with other businesses in your industry. Guest post on other blogs, interview industry experts, and host webinars and events. This is a great way to get your name out there and build relationships with potential partners and customers.

In an age where authenticity, expertise, and customer relationships are paramount, blogs continue to serve as a fundamental tool for small businesses to promote and sell their products and services successfully. Embracing the art of blogging ensures that businesses not only survive but thrive in the digital age, making it an indispensable component of any comprehensive digital marketing strategy.

Owen E. Richason IV 10/31/23 Owen E. Richason IV 10/31/23

Trick or Treat - Happy Halloween! Is Your Business Using the Holidays to Its Full Marketing Advantage?

Holidays present unique opportunities for businesses to connect with their audience, boost engagement, and increase sales. Halloween, with its festive spirit and creative potential, is just one example of a holiday that businesses can leverage to enhance their online presence.

How to Use Halloween (and Other Holidays) to Promote Your Business Online

Practically anytime is a good time to get a brand out in front of the public. But, holidays, even ones like Halloween, present unique opportunities. Consumers are more apt to patronize local businesses on such occasions. And, reach out to others digitally. With this in mind, we’ll explore effective strategies on how businesses can capitalize on Halloween (and other holidays) to promote their products or services through company blogs, as well as their social media profiles.

Understand Your Audience: Tailor Your Content

Understanding your target audience is the cornerstone of successful holiday marketing. Research your audience's preferences, demographics, and interests. Once you have a clear understanding, tailor your content to align with their expectations. For Halloween, consider themes like spooky discounts, costume contests, or Halloween-themed products/services. Ensure your content resonates with your audience's holiday spirit.

2. Create Halloween-Themed Blog Content: Engaging and Relevant

Develop Halloween-themed blog posts that are both entertaining and valuable to your audience. Ideas include DIY costume guides, spooky stories related to your industry, or even Halloween recipes. Infuse creativity and relevance into your content. For example, a fashion blog can showcase Halloween-inspired outfits, while a tech blog might discuss the scariest cybersecurity threats. Engaging content encourages shares and drives traffic to your website.

3. Social Media Engagement: Interactive Campaigns

Social media is a powerhouse for holiday promotions. Host interactive campaigns such as Halloween-themed polls, contests, or giveaways. Encourage user-generated content by asking followers to share their Halloween costumes featuring your products. Create engaging visuals and videos, leveraging popular Halloween trends. Utilize hashtags related to the holiday to broaden your reach and connect with a wider audience.

4. Email Marketing: Spooktacular Offers and Newsletters

Email marketing remains a potent tool for holiday promotions. Craft enticing subject lines to intrigue customers with exclusive Halloween offers or discounts. Design visually appealing newsletters featuring your Halloween-themed products or services. Include compelling calls-to-action that lead recipients to your website or social media profiles. Personalize emails for a more intimate connection with your subscribers.

5. Collaborate and Partner: Halloween Giveaways and Cross-Promotions

Collaborate with influencers, bloggers, or complementary businesses for Halloween-themed giveaways or cross-promotions. Partnering with influencers allows you to tap into their followers, enhancing your reach and credibility. Consider joint social media contests or co-authored blog posts. Collaborations amplify your brand's visibility, attracting new followers and potential customers.

More Ways Businesses Can Capitalize on the Holidays

These are just a few examples of how businesses can use Halloween to promote their brands online. By getting creative and thinking outside the box, businesses can find new and innovative ways to reach their target audiences and grow their businesses. But, there’s always more. So, here are some additional tips for leveraging a holiday through a company blog and on its social media profiles:

Start planning early. Don't wait until the last minute to start creating Halloween content. Give yourself plenty of time to come up with ideas, write articles, take photos, and produce videos.
Be consistent with your posting. Share Halloween-related content on your blog and social media profiles regularly. This will help you to stay top-of-mind with your audience.
Use high-quality images and videos. Visual content is more engaging than text-only content. Make sure to use high-quality images and videos in your Halloween-themed content.
Use relevant hashtags and geotags. This will help people to find your content when they are searching for Halloween-related content.
Interact with your audience. Respond to comments and questions on your blog and social media profiles. This will help you to build relationships with your audience and generate engagement.

Leveraging holidays like Halloween provides a golden opportunity to inject creativity, enthusiasm, and excitement into your online marketing efforts. Embrace the holiday spirit, connect with your audience authentically, and watch your online presence thrive as you create memorable and engaging experiences for your customers.

Owen E. Richason IV 10/30/23 Owen E. Richason IV 10/30/23

Man vs Machine: Who Writes Better in the New Age of Generative AI - Humans or Computers?

While Generative AI is a remarkable tool that aids humans in various fields, the art of crafting original and engaging content remains a distinctly human endeavor. Human creativity, rooted in emotions, experiences, contextual understanding, imagination, ethical considerations, and adaptability, elevates content to new heights.

Generative AI models have made impressive progress in recent years, and they are now able to generate text that is often indistinguishable from human-written text. However, there are still a number of reasons why humans are better at writing original and interesting articles and content than generative AI.

Why Humans Are Better at Writing Original and Interesting Articles and Content Than Generative AI

In the age of technological advancement, Generative AI has made remarkable strides, assisting humans in various tasks. However, when it comes to the realm of writing original and engaging content, humans still hold the upper hand. Here’s why…

1. Humans have a deeper understanding of language and the world around them.

Generative AI models are trained on massive datasets of text and code, but they do not have the same level of understanding of language and the world around them as humans do. This means that they can often generate text that is grammatically correct but semantically nonsensical.

For example, a generative AI model might generate the following sentence:

“The cat sat on the mat and read the book.”

This sentence is grammatically correct, but it is semantically nonsensical because cats cannot read. A human writer would know that this sentence is nonsensical, and they would avoid writing it.

2. Humans are better at understanding and responding to context.

Generative AI models can generate text that is relevant to a given topic, but they can often struggle to understand and respond to context in the same way that humans can.

For example, if you ask a generative AI model to write an article about the latest news, it will be able to generate a list of articles that are relevant to that topic. However, it will not be able to understand the nuances of the news stories or to write an article that is both informative and engaging.

A human writer would be able to read through the news stories and understand the key points. They would also be able to write an article that is tailored to the specific needs of their audience.

3. Humans are better at generating creative and original ideas.

Generative AI models can be good at generating new text, but they often struggle to generate creative and original ideas. This is because they are trained on a dataset of existing text, and they are therefore limited by the creativity and originality of that dataset.

Human writers, on the other hand, are able to generate new ideas by drawing on their own experiences, knowledge, and imaginations. They are also able to think outside the box and come up with innovative new ideas.

Why Computers Get So Much Wrong

There are a number of reasons why computers get so much wrong when writing articles and content.

Computers lack a deep understanding of language and the world around them. As mentioned above, generative AI models are trained on massive datasets of text and code, but they do not have the same level of understanding of language and the world around them as humans do. This means that they can often generate text that is grammatically correct but semantically nonsensical.
Computers can't understand context. Computers can generate text that is relevant to a given topic, but they can't understand the nuances of the topic or the context in which the text is being written. This can lead to them generating text that is irrelevant, inaccurate, or misleading.
Computers can't be creative. Computers are good at generating new text, but they struggle to generate creative and original ideas. This is because they are limited by the dataset of text that they are trained on.

Wrapping It All Up

While generative AI models have made impressive progress in recent years, they are still not as good at writing original and interesting articles and content as humans are. Humans have a deeper understanding of language and the world around them, they are better at understanding and responding to context, and they are better at generating creative and original ideas.

As a result, humans are likely to remain the dominant writers of articles and content for the foreseeable future.

Best SEO Practices for Small Businesses

The Power of Long Blog Posts

How Short Blog Posts Can Also Be Beneficial

The Benefits of Geotargeting with Blog Posts

Key Elements for Effective Geotargeting with Blog Posts

Additional Tips for Successful Geotargeting with Blog Posts

Incomplete Website Versus Gaining Value

Blogging for Business

Considerations in Determining Frequency of Blog Updates

Optimal Frequency for Small Business Blogs

Considerations in Determining Blog Post Length

Optimal Length for Small Business Blog Posts

Additional Tips for Effective Blog Posting

Common Mistakes in Social Media Strategy Marketing

Tips for How to Make Your Small Business’ Social Media Campaign Work

How Content Marketing Boosts Small Business Sales

How to Get Started with Content Marketing

How to Write Content that Answers Potential Customers' Questions for a Small Business Website

Understand Your Audience: The Foundation of Content Creation

Utilize Blogging: A Platform for Answering Questions and Providing Insights

10 Ways Small Businesses Can Promote Their Content Like Big Name Brands

The Real Difference Between Static Web Pages and Dynamic Blog Posts

Static Web Pages

Dynamic Blog Posts

Importance of Static Web Pages: Establishing Credibility and Consistency

Importance of Dynamic Blog Posts: Driving Engagement and SEO

Why Write for People Instead of Search, Even for Good SEO

The Evolution of Search Engines: Prioritizing User Experience

The Rise of User Intent: Understanding What Your Audience Needs

Quality Over Quantity: Valuable Content That Resonates

Authenticity Builds Trust: Creating Genuine Connections

Social Sharing and Virality: Content That Resonates Spreads Naturally

Enhancing User Experience: The Key to Retention

Building Community and Loyalty: Content That Fosters Relationships

How to Write Content That Engages and Informs

Here’s How All This Wraps Up

The Most Popular Social Media Platforms

How to Choose the Right Social Media Channels for Your Small Business

1) Define Your Business Goals: The North Star of Social Media Selection

2) Know Your Audience: Demographics and Preferences

3) Assess Competition: Where is Your Competition Active?

4) Consider Resources and Time: Manageability and Consistency

5) Test and Adapt: Experimentation and Analytics

Summing All of It Up

Top Small Business Content Marketing Tips and Tricks That Actually Work

Understand Your Audience: The Foundation of Effective Content

Create Valuable and Relevant Content: Quality Over Quantity

Embrace Consistency: Establish a Content Calendar

Leverage the Power of SEO: Optimize Your Content

Engage with Visual Content: Harness the Power of Multimedia

Foster Audience Engagement: Respond and Interact

Harness the Power of Social Media: Amplify Your Reach

Content Marketing Pitfalls Small Businesses Should Avoid

What We’ve Learned About Small Business Content Marketing

Content Marketing: Measuring Your Traffic

Engaging With the Reader

Social Media Impact

Earning Solid Backlinks

Conversion of Traffic

Why Sharing More than Once Works

How to Share a Blog Article More than Once

Smart Ways Small Businesses Can Target Their True Target Audiences on Social Media

More Ways Small Businesses Can Effectively Identify Their Real Target Audience on Social Media

What Is Evergreen Content Anyway and How Is It Beneficial?

7 Strategies for Crafting Evergreen Content for Small Business Websites

1) Understanding Evergreen Content: The Timeless Appeal

2) Identify Your Audience's Pain Points: Addressing Real Needs

3) Comprehensive Research and Thorough Analysis: In-Depth Content Creation

4) Craft Clear and Concise Titles: Inviting Curiosity

5) Engage with Rich Multimedia: Enhancing User Experience

6) Optimize for SEO: Ensuring Long-Term Visibility

7) Regularly Update and Refresh: Preserving Relevance

Conclusion

How Blogging Boosts SEO

How Blogging Increases Sales and Engagement

Why Blogging Is Still a Very Effective Tool for Small Business Marketing in 2024

Blogging Tips Small Business Owners Can Use

How to Use a Small Business Blog to Promote and Sell Products and Services

How to Use Halloween (and Other Holidays) to Promote Your Business Online

Understand Your Audience: Tailor Your Content