It’s no longer just about finding videos; it’s about finding the right videos that match what you’re looking for…
Google favors content that shows expertise, authority, and trustworthiness. If an AI-written article feels like it’s missing these qualities, it’ll struggle to climb the rankings…
While videos hold their own, they often can't compete with the depth and breadth that well-crafted articles provide; here’s why…
With the right approach, you can create engaging content that showcases your business and increases profits without coming across as a hard sell…
With the right tools and a bit of perseverance, practically anyone can mimic an SEO’s results. However, you’ll have to stay curious and be ready to pivot. But, more importantly, you’ll need to keep your audience at the heart of your efforts. If you can do this, eventually, you’ll pave your own distinct path to online success...
Storytelling in marketing is more than just a technique; it’s an art. By using its most powerful elements, brands can create powerful narratives that connect with their audience…
It's fascinating how a misstep can turn into a masterstroke. What matters is the conversation that follows. Sometimes, brands just need to embrace the chaos to find their true voice. Bad marketing can lead to unexpected success, reminding us that the road to triumph isn’t always a straight line…
Writing for people first means creating authentic, engaging content your audience loves. It’s about striking a balance between being informative and enjoyable. Keep things simple and relatable, sprinkle in some keywords, and be sure to tell those captivating stories!
Google’s Gary Illyes and Lizzi Sassman agree that to get Googlebot to crawl your website more frequently, you must create a site rich in high-quality content and make it technically optimized…
Google's understanding of text is a complex and multi-layered process involving natural language processing (NLP) techniques, machine learning algorithms, its proprietary Knowledge Graph, and user feedback…
Website authority plays a crucial role in determining your site's visibility and ranking on search engines. A high authority score indicates that your website is trustworthy, credible, and relevant to your target audience…
Two powerful forces have emerged as essential for content success: storytelling and SEO. While often viewed as separate disciplines, their synergy is undeniable…
By focusing on high-quality, targeted content and a strategic SEO approach, small businesses can establish a strong online presence, attract their ideal customers, and ultimately outrank their competition in the content marketing game…
The 4th of July is not just a day for barbecues and fireworks; it's also a prime opportunity for small businesses to boost their brand visibility and engage with their customers…
From understanding the psychology of your customers to using social proof and storytelling, these methods can help small businesses increase their sales while maintaining a positive and authentic image…
Small websites and major publishers alike have experienced dramatic declines in Google traffic, sometimes overnight. This underscores the importance of diversifying your marketing investments to mitigate the risks of relying on a single platform…
Content that genuinely helps users see your expertise builds brand authority, which ultimately leads to sustainable growth. People-centric content is more engaging and shareable, leads to organic reach beyond search results…
It appears that Google’s recent downplay of the significance of backlinks in their ranking algorithms (post document leak) isn’t exactly accurate. However, as with many things Google states publicly, there may be a divergence between their official statements and the actual weight backlinks carry in their search ranking processes…
Instead of fixating solely on Google, small businesses should focus on creating a solid foundation for their online presence. This includes developing high-quality content, engaging with their target audience on social media, and building a strong brand identity…
As it stands, it appears Google is making big changes - no surprise. But, instead of wringing hands over its possible new direction or trying to predict exactly what will happen, it’s better to take a step back, strategize, pivot, and redeploy with a willingness to try something new or make tweaks where most sensible.
Regardless if the leaks are genuine and/or current, the underlying lesson is still the same: it is far more advantageous to write content for people rather than search engines because people are ultimately your customers, not machines.
Managing a successful paid ads campaign requires time, knowledge, and experience. If you're a small business owner with a limited budget, you might not have the resources to dedicate to learning the ins and outs of sponsored platforms or to hire someone to manage them for you.
When a business successfully makes a name for itself, there is always room for more consumer choices. And this is precisely where any remaining gaps can be filled. Since the roadmap has already been created, and the potholes marked, it’s possible to follow it…
Companies that align their brands with the local community enjoy more customer loyalty, referrals, and goodwill. Potential customers are far more likely to take the next step when they see active involvement…
According to the Google Helpful Content Update, no single format (long-form or short-form) guarantees good performance. The focus has shifted to content prioritizing user needs and providing comprehensive information.
The Google HCU is a series of updates to Google's search algorithm aimed at improving the quality of search results by prioritizing content that is genuinely helpful to users. So, recovering from Google's Helpful Content Update (HCU) requires a comprehensive approach that addresses Google's core principles and guidelines.
A good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may indicate you need to evaluate your page content and make it more helpful and engaging for users…
When it comes to SEO, it’s generally recommended that the blog post title and URL be similar, but not necessarily the same. The reason for this is twofold: user experience and keyword optimization and here’s why...
This medium breaks through the noise, offers an easy-to-follow format for consumers, and performs strongly for search engine optimization. Plus, it’s naturally shareable and provides necessary content. (What’s more, it’s simple to update when needed.)
While the idea of a vast audience might be tempting, remember, it's better to have a smaller, highly engaged group who are loyal brand advocates than a large, uninterested one…