Chapter 1: How to Properly Structure a Small Business Website
Clear headings on website pages are crucial for several reasons:
User experience. Headings help users quickly scan and understand the main topics and subtopics of a page, making it easier to navigate and find the information they're looking for. This improves the overall user experience and makes it more likely that visitors will stay on your site and engage with your content.
Accessibility. Clear headings are essential for users with disabilities who rely on assistive technologies like screen readers to navigate the web. Headings help these users understand the structure and organization of the content, making it more accessible and inclusive.
Search Engine Optimization. Search engines use headings to understand the content of a page and determine its relevance to a user's search query. Clear and descriptive headings can improve your website's search engine ranking, making it more likely that users will find your content when searching for related topics.
Mobile responsiveness. Here again, with the increasing use of mobile devices to access the web, clear headings are more important than ever. They help users navigate and understand content on smaller screens, where scrolling and scanning can be more challenging.
In summary, clear headings on website pages are essential for user experience, accessibility, SEO, and mobile responsiveness. By including clear headings on your website, you can improve the usability and effectiveness of your site, making it more likely that users will engage with your content and return in the future.
While all these are important, equally important is populating your site with original, useful information that answers common questions visitors have and that’s interesting to read, leading to the end-user to feel a sense of trust and take action, such as calling your business or purchasing a product or service right from the site.