Chapter 2: How to Create Compelling, Actionable Content
Compelling content is the key differentiator for your website, distinguishing it from the masses and effectively conveying the right message to resonate with your customers. The success of your website hinges primarily on the quality of its content. In the end, it is content that convinces and captures the attention, and, most importantly, the loyalty of your customers. It all comes down to one simple fact: provide valuable information and you’ll be rewarded for it. Now, let’s get down to how to create compelling, actionable content, starting with identifying your target audience…