Introduction
Ever wonder exactly what it is SEO specialists do all day? Well, it’s quite a schedule of important tasks that takes a lot of forethought and patience. In other words, an SEO specialist's day-to-day work for their clients is a dynamic mix of analytical, technical, and creative tasks, all aimed at one goal. Boosting their clients’ website's organic visibility and traffic in search engines. Here's a breakdown of what a typical day might look like:
Morning
Keyword research and analysis. Identifying relevant keywords and understanding search intent to create content that resonates with search queries.
Website audit and technical SEO. Analyzing the website for technical issues like slow loading times, broken links, and mobile-friendliness, and implementing solutions to improve its crawlability and indexability.
Competition analysis. Understanding what competitors are doing well in terms of SEO and identifying opportunities for differentiation.
Midday
Content creation and optimization. Writing blog posts, product descriptions, and other content that incorporates relevant keywords and adheres to SEO best practices.
Link building and outreach. Building relationships with other websites to acquire backlinks, which act as votes of confidence for your website in the eyes of search engines.
Monitoring and reporting. Tracking website traffic, keyword rankings, and other SEO metrics to measure the effectiveness of ongoing campaigns and identify areas for improvement.
Afternoon
Client communication. Discussing progress with clients, providing updates on SEO performance, and addressing any questions or concerns they might have.
Staying up-to-date with industry trends. Attending webinars, reading industry publications, and participating in online communities to stay ahead of the ever-evolving SEO landscape.
Learning and development. As SEO strategies and algorithms constantly change, specialists spend time honing their skills through online courses, certifications, and self-directed learning.
Please Keep In Mind…
This is just a general overview, and the specific tasks an SEO specialist performs will vary depending on the client, the industry, and the agency they work for.
Some practitioners may specialize in specific areas, such as technical SEO, on-page optimization, or off-page optimization.
The job requires a blend of analytical thinking, creativity, and communication skills, as well as a passion for digital marketing and a desire to stay ahead of the curve.
Overall, SEO specialists play a crucial role in helping businesses achieve their online visibility goals, driving organic traffic, and ultimately generating leads and sales. If you're interested in learning more about what SEO specialists do, it’s recommended you reach out to an agency or freelancer and ask them about their day-to-day work.