Chapter 7: Google Penalties - What They Are and How They Work
Google penalties are actions taken by Google to demote or remove websites from search results that violate their Webmaster Guidelines or Search Essentials. These guidelines are a set of rules and best practices that help ensure a positive user experience and maintain the integrity of Google's search results. Penalties can severely impact your site's traffic and reputation. In the next two sections, you'll learn about the two main types of Google penalties. manual and algorithmic.