Backlinks, shareable content, and an optimized Google My Business listing will help to build your brand awareness. But, there are still other things you can try to accomplish, such as sitelinks, Knowledge Panels, and featured snippets:

Sitelinks below organic results. Sitelinks are links to other pages or sections of a page that appear under a search result in Google's search engine results pages (SERPs). They are designed to help users navigate to relevant information on a website quickly. Sitelinks usually appear for branded searches and may also be shown on other SERPs if they can improve the search experience.
Knowledge Panels (from the Knowledge Graph). Knowledge Panels on Google are information boxes that appear when you search for specific entities, such as people, places, organizations, or things. They provide a quick snapshot of information about the entity, including key facts, images, and related searches. This information is pulled from various sources across the web, including Google's Knowledge Graph, which is a vast database of facts about people, places, and things. Knowledge Panels help users to quickly access relevant information and gain a better understanding of the entity they are searching for.
Featured snippets. Featured snippets are short snippets of text that appear at the top of Google's search results in order to quickly answer a searcher's query. They are designed to provide users with quick and relevant information without requiring them to click through to a website. Featured snippets can come in various forms, such as paragraphs, lists, or tables, and are often pulled from top-ranking pages in Google's search results. They are an important part of search engine optimization (SEO) and can help increase visibility and click-through rates for websites.

3.6 Other Organic Search Listings to Strive For

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