Chapter 9: SEO and AI Generative Search
Google's Search Generative Experience (SGE) is an AI-powered search tool that enhances traditional search results by providing dynamic and interactive answers. It uses large language models like PaLM 2 to generate insights, making search more personalized and contextual.
Users can ask follow-up questions and receive AI-generated overviews, making the search experience more engaging. However, SGE is still being refined and may occasionally provide inaccurate or outdated information. Regardless here are its key features:
Generating overviews. SGE uses AI to analyze various sources and generate concise summaries of search topics, eliminating the need to click through multiple websites.
Answering follow-up questions. SGE doesn't stop at the initial answer. It anticipates related questions users might have and presents additional information and answer snippets seamlessly.
Interactive experience. Users can engage in a "conversation" with SGE by clicking on prompts for further details or asking related questions, refining their search without leaving the results page.