Chapter 6: How to Track and Measure SEO Results
Now that you understand the key metrics to track, let's discuss the tools available to help you measure your SEO success:
Google Analytics. This free tool from Google allows you to track your website's traffic, analyze user behavior, and measure conversions.
Google Search Console. Another free tool from Google, Search Console provides insights into your website's search performance, including keyword rankings and click-through rates.
SEMrush. This paid tool offers a comprehensive suite of SEO features, including keyword tracking, backlink analysis, and competitor research.
Moz. Another popular paid tool, Moz provides a range of features, including keyword tracking, site audits, and backlink analysis.