Chapter 2: How to Create Compelling, Actionable Content
When it comes to presenting that content on static web pages and blog posts, proper formatting is essential. In the following section, we will explore how to correctly format content on static web pages and blog posts, ensuring that your content is both visually appealing and easy to consume. Here is how to correctly format your content:
Choose the right platform. The first step in creating well-formatted content is selecting the right platform. For static web pages, consider using a Content Management System (CMS) like Squarespace, WordPress, Wix, or Joomla. For blogs, platforms like Blogger or Ghost offer a user-friendly interface and powerful tools for content creation.
Use Headings and subheadings. Organize your content by using headings and subheadings. This not only improves readability but also makes it easier for search engines to understand the structure of your content. Use H1 for the main heading, H2 for subheadings, and H3 or H4 for further divisions. Also, make sure the introduction is SEO-friendly because it’s the first thing Googlebot and Bingbot will crawl and read.
Break up long paragraphs. Long paragraphs can be overwhelming for readers. To make your content more digestible, break it up into smaller paragraphs with a maximum of 3-4 sentences each. This will make your content easier to read and keep your audience engaged.
Use bullet points and numbered lists. For lists, use bullet points or numbered lists to present information in a clear and concise manner. This will make it easier for readers to follow and absorb the information you are presenting.
Add images and multimedia. Images, videos, and other multimedia elements can help break up text and make your content more engaging. Be sure to use high-quality images and videos that are relevant to your content, and optimize them for web use to ensure fast loading times.
Use a consistent font and color scheme. Choose a font and color scheme that is easy to read and consistent throughout your website or blog. Stick to a limited number of fonts and colors, and make sure they are in line with your overall branding.
Optimize for mobile devices. With the majority of internet users accessing content on mobile devices, it's essential to optimize your content for smaller screens. Use responsive design to ensure your content looks great on any device, and consider using a mobile-first approach when creating content.
Summing it up, proper content formatting is crucial for creating engaging and easy-to-consume content on static web pages and blog posts. By following the tips outlined in this lesson, you can ensure that your content is well-structured, visually appealing, and accessible to your audience.
Once more, content is at the cornerstone of SEO because it’s that information Google and Bing use to qualify your website and how people will decide if it’s helpful or not. Original, quality content that answers common questions, is properly formatted, and contains the right keyphrases will do wonders for your site’s optimization.