Chapter 2: How to Create Compelling, Actionable Content
Internal linking is a crucial aspect of website structure and SEO, as it helps search engines understand the relationship between different pages on your site and improves user experience. Here are some best practices for internal linking and how to do it right:
Use descriptive anchor text. Anchor text is the clickable text in a hyperlink. Make sure your anchor text is descriptive and relevant to the page it's linking to, as this helps both search engines and users understand the context of the link.
Link to relevant content. Internal links should connect relevant content within your site. This helps users navigate your site and find related information, while also providing search engines with a better understanding of your site's structure.
Use a reasonable number of internal links. Too many internal links on a single page can be overwhelming for users and may be seen as spammy by search engines. Aim for a balanced number of internal links that provide value to users and help them navigate your site.
Avoid linking to pages with low-quality or duplicate content. Internal links to low-quality or duplicate content can negatively impact your site's SEO. Make sure the pages you link to are well-written, unique, and provide value to users.
Keep your internal links up-to-date. Regularly review your internal links to ensure they are still relevant and working correctly. Broken or outdated links can lead to a poor user experience and negatively impact your site's SEO.
Use a logical site structure. A well-organized site structure makes it easier for users to navigate your site and for search engines to understand the relationship between pages. Use a logical hierarchy of pages and categories, and make sure your internal links follow this structure.
By following these best practices for internal linking, you can improve the user experience on your site, boost your SEO, and help search engines better understand the content and structure of your website.